TigerLilly

Redesign and website development

Problem

Tigerlilly, an activewear brand traditionally positioned toward a female audience, is seeking to undergo a rebrand to become more inclusive and appealing to both men and women. Additionally, the brand’s current website lacks strong user-centered design, resulting in a digital experience that does not effectively engage the needs of its diverse customer base. To remain competitive and relevant in the modern activewear market, Tigerlilly requires a refreshed brand identity and a redesigned, user-focused website that enhances accessibility, inclusivity, and overall customer experience.

Solution

We rebranded Tigerlilly to position it as a gender-inclusive activewear brand that speaks to strength, confidence, and community—values that transcend gender. To enhance the digital experience, we completely redesigned the website with a user-centered approach. The new design prioritizes functionality and flow, creating a seamless experience across all devices while reflecting the brand’s modern and inclusive ethos.