Well Water - IMC

For this brief, we were challenged to use the design thinking approach to create a memorable social media marketing campaign for Well Water. I designed a purpose-driven hydration brand that transforms every bottle into measurable impact. Through the Well Map, every batch of bottles directly funds clean water initiatives in underprivileged communities, transparently showing exactly where support is delivered. Well Water focuses on a holistic approach to connect consumers, communities and water systems. Therefore, well water is about not only hydration but also meaningful action, turning each bottle into a drink with a purpose.