Run For More - IMC

Run For More is an inclusive Under Armour community campaign that encourages people to run for someone or something that matters to them. The main message is “Every runner has a reason.”

The campaign is based on the idea that every runner has a different reason for running. Some people may run for a loved one, an important cause, their community, their mental health or simply for themselves. It does not matter how experienced they are or how far they run. The focus is on the personal reason that encourages them to keep moving.